Welcome to our latest podcast this is Tommy the digital guy over here at WA AF dot com. Today we're talking with Andrew crack now author of the real mad men the remarkable true story of Madison -- is golden age. So when you you know we're radio station did you do anywhere with a radio stations back and then. It -- the in my career I was always in the UK. And commercially Betty this is the pool. It was stated part of -- stations of old -- so typical because. So we had very very that the practice is -- the president I wasn't aware of regular because -- from the US that I -- that we couldn't understand. What AM radio advertising we did have that we could have been so bad. So far cracking wise cracking. Google I think you've had never -- about is that true of course booted two. British invented about the whole thing but I love this into the event. What do you think Don Draper would have thought of this book era. If he -- I think eight of the sensitive but I think the because. It is but I think that's been terrific I think it's very very active but there was nothing that. I I discovered that was searching in the indicated and hopefully we'll put it was a much drinking on the premises they certainly don't prison in the both the restroom throughout. But the but the point is that the big big story is that era even -- it -- spending about 10% of the agency's local stop putting them. But the creative revolution -- -- for the reasons to change the way that. People do that purpose really. And draped and student -- went pretty positive that. I -- them so that he would probably be the fact that the book is written about the part of the business that. So -- thought anyway he has been hit and it was. The sort of then the more interesting effect it will create -- clever bit bit of the device. You know and arguably probably the best that wonderful -- -- -- more of them look at look commitment. There's there's been in that the military is still very conservative eliminate about it mr. Connolly had. But I has now become of them -- saying is that the whole time. But -- -- his reaction -- perhaps that is typical of mr. Madison avenue and old Detroit. That they could equipment that -- -- -- -- -- yet but I think the American people to think small. This development and open it doesn't think they -- fifty vehicles big -- hitting it -- giving it to be trying. There's such a radical way to go about it and drape wasn't part of that movement. So when your eyes who do you think some of the key players are some of the standout players back that war. In in -- -- -- bulk of the biggest because of law is implemented in this case cute cement -- without. And many more Jews and immigrants who attended Oxford street right into the agency. The end of basic simple for the creative people can invade them -- keep in aviation the they've committed with -- the has been. And he treat the consumers respect that's why they have made in this state let me start connecting with people. It says -- -- -- been telling them what to do. They have an incident of total compensation with them and then you have to -- -- changed forever really up until then. -- didn't have the -- infection for the contempt for the public. There's no way they addressed the -- about ten coolest thing quarterly effective. Very well as a woman was impacted -- the from the -- -- -- -- and possibly the most successful American that this will be -- -- In that she was certain the first woman ever to be. That the public because companies who couldn't -- I just -- is that area a little camera very very clever -- big big it is. Became -- situation you'll. -- he mentioned guys like George Lois now how do you think that gentleman like that compared to create as of today do you think they decree as of today have lost something in the process currently you know what are your thoughts on that. -- to present that -- -- occurrences of the day you think it is so I'm still working very very active. But I don't think I integrated into question is that typical because it is with a woman -- could -- I think they're looking to have such a completely different field. And it's actually looked more difficult for the in those days you it was a television commercials didn't have to say that television commercial work in print you can do completely different type it in print. -- now everybody has helped the big idea have to make a book called web sites and social media and ambient media and radio and television of those -- You know and it's it's it's is that because the way it is still comparatively new Brady everybody's still scratching their heads about -- and in those days. It's and it is a television commercial which some thought about the two minutes to mention that today but it's typical. Well you know I need to print campaign to create whole page as the Washington Post and you kind of you know whatever. Have a big platform and be simple clear view of what have the -- look what is supposed to do. And it's become didn't look up -- complicated now that we -- people don't have such a clear run that help. Be thinking very very ready to step for the campaign if you get that. Think shined as well -- probably based I think that is really vehicles that there -- recipes would be less clever that just looking in my outlook for the typical media. I noticed that I you have an entire chapter in your book dedicated to just the women in the industry back then. And I wanted to speak a little bit about the the role that they played and do you feel that there you know portrayed. In correct light on on mad men and and what are your thoughts on that. I think again I think that he would who who we all -- open legal limbo while indices have kept the peace process and I think it's gonna spoke of I think Ankiel story is fascinating. -- Actually the -- it wasn't into women in those days if it's linked entries that we didn't copyright. That they've based it'll go all the casual sexism. They got that there horrendous pay imbalance they go. They've got up -- which is so it was a concrete thing. A lot of home built it felt great big ego says but also going for big -- country in the credit problem. Others came through writing copy and in both women's sports is the -- here the big. Stimulate the problem. Schools Michael bark that night because all of the places. Stated global women's divisions sort of the total Madoff will go and get took the agency development came through his magazine. There was no -- to help save his people partly because the job was food. Male oriented in the sense that currency mail when they -- you open to what -- to -- -- and out wrestled through the -- losing their -- would want -- but he -- not -- -- that would -- in the places with the men going. So what is it that the sort of portrayal of the other agencies like -- -- we've we've we've got to limit the ways started Batman. Pretty accurate it's pretty good the militant faction in this country is that in the UK. -- -- I didn't get treatment that is pleased to convince still they -- to create in this country have been. One and fight people who couldn't to deliver any critic says the told management that would mean. It's that says that that there is this for the big big in this release some of living code to I've got a -- look at it could turn. But I think they feel will develop into -- can carry a program you have I think to be great if you -- it should they couldn't send it to very well. Now do you think the other the other stuff like the drinking and smoking. Is that also is that all accurate and is that is that really true. It is evil evil as we've created based talking about. But when thing that I have a good time. I think we don't know the story of the sixties in a way that as a put fuel for periods as you wintry cool appearances six offenses struggle and to. -- and the other is drug basement and it was a lot of that going on because you know it started in that the -- the easy way of the sixties the boat -- can put them. You know it because pay me and there's a -- thing and probably in the these guys that dedicated to look for in a difficult to a the end. But yeah elective -- well liked it that terrible and sixty at -- the survey the average life expectancy is that people. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- If you think you don't look at -- because I think he's going to have a life of that millions of other people could have -- that is I think 25% 30% longer. And -- -- back it was dying. I'm convinced that look at these prima opinion which they had whether they want to doable because the problem that. -- and it looks like that -- doesn't I really appreciate you taking the time to speak with us this morning. They give -- You can pick up Andrew cracked -- book the real -- the remarkable true story of Madison avenue school NH it's in stores now thanks listening as Tommy the digital guy agency long line.